Rugenbräu AG is committed to the mindful and responsible consumption of alcoholic beverages.

The The consumption of alcoholic beverages is equated with special moments and in no way associated with excessive consumption. The protection of minors is strictly observed in advertising and at Rugenbräu AG's sales outlets. strictly adhered to. Rugenbräu AG consistently adheres to the Code of Conduct of the Swiss Brewers Association (SBV).

The Swiss Brewers Association is calling for a nuanced debate

In its statement dated March 10, 2026, the Swiss Brewers Association responds to the recommendations of the Federal Commission on Addiction and the Prevention of Noncommunicable Diseases (EKSN). The association criticizes the blanket statement that no alcohol consumption is safe and calls for a nuanced assessment of scientific findings. It argues that not only the amount consumed but also drinking habits and the social context are decisive factors. The SBV supports targeted prevention measures, particularly regarding the protection of minors, road safety, and risky consumption. At the same time, it emphasizes the cultural and social significance of beer as well as the responsibility of breweries. This includes transparent product information, the promotion of non-alcoholic alternatives, and a clear stance on “point sobriety.” The goal is to foster an objective discussion that takes health risks seriously and does not equate responsible enjoyment with alcohol abuse across the board.