Employee portrait

My job at Rugenbräu? I'm responsible for project management and oversee everything to do with our products, from beer to spirits. I'm involved in both the development and the creative process of line design. I also take care of social media, the website, our public image and communication. And of course I also support sales with the right documents.

Tradition, enjoyment and solidarity.

I am particularly proud of the fact that I can fully contribute my creativity and my own thinking to my job. I love switching back and forth between different projects because every day brings new challenges and fresh ideas. It really never gets boring!

Well, I don't really have a 'daily routine'. Of course, there are certain tasks that always come up, but every day is different. Sometimes I'm full of meetings, sometimes just on the phone and sometimes everything turns out differently than I planned. It's super varied and diverse - and that's exactly what I enjoy.

Many people think that marketing is just a creative process, a bit of photo editing and nowadays perhaps AI. But in reality, there is much more to it than that. It's not just creativity, but also a lot of planning and coordination. There's a lot more work under the 'marketing' hat than many people realize.

I learn something new every day, that's what the current time brings. But what I can always use, whether privately or in business, are form letters.

If I could swap places for a day, it would definitely be with our Master Distiller. Seeing how the distillation process works would be a great challenge for me. I like working in the office, but doing something physical every now and then and learning something completely new - especially because the distillery only came along after my time in production - that would be really exciting.

For the future of Rugenbräu, I hope that we will continue to assert ourselves on the market despite all the challenges and grow creatively in all areas - be it in spirits, beer or in the non-alcoholic segment. I hope we have the courage to be the first to bring something new to the market and simply continue to move forward with a lot of creativity.

My personal favorite beer from Rugenbräu is Alpenperle. This certainly has something to do with my time in production, because the work step with the corn was always an extra challenge in the old brewhouse. I simply see the manual work behind it and really appreciate it. For me, this beer really suits every occasion, whether it's a celebration or just an after-work drink.

Tap, because...

Honestly, with any creative person with whom I can have an inspiring exchange. I simply look forward to exciting conversations and new ideas - no matter who is sitting at the table, as long as it's a creative exchange.

Firstly, my family, who provide variety every day. Secondly, that I can be creative in the women's association and do something good. And thirdly, nature and the plant world, which never cease to amaze me - whether it's when everything is in bloom in spring or when the leaves change color in autumn.

Definitely the small, humorous everyday situations and of course my children, who make me laugh every day with their quick wit.

I also love going to comedy shows and being entertained by good comedians. Humor is everywhere - and that makes life so much nicer.

To really switch off, I just put on my headphones and go outside into nature. I love listening to music, sometimes something classical, sometimes something with a lot of bass, depending on what's appropriate and what's going on outside. Fresh air and music in my ears - that's the best way for me to wind down.

My favorite place in the Bernese Oberland is definitely the area around Lake Brienz. It's not an insider tip, but for me it's simply a wonderful place to really unwind.